Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

ORIGINAL SEMI-RIMMED Black Ceramic Elastomer frame glasses 3721-001

REFLEX

ORIGINAL SEMI-RIMMED

REF: 3721-001

Ingenious. Reflex improves on typical frames that curve around the ear by substituting a straight, hingeless temple. The temples grips …

Ingenious. Reflex improves on typical frames that curve around the ear by substituting a straight, hingeless temple. The temples grips your head lightly, and with no hinges, they fit comfortably under a helmet.Innovative. Exceptional materials - light and durable beta-titanium coated in special elastomers – mean optimal comfort. A memory for the shape of your head. And resistance that well exceeds European standards.Iconic. TAG Heuer Avant-Garde Eyewear Reflex series: innovation in a subtle yet instantly recognizable design.

Design

To avoid the unappealing line break caused by the closing mechanism on a traditional temple design, TAG Heuer has developed the world’s first hinge-less eyewear.

To further enhance the frames’ integrated design, the hinge-less temples perfectly match with the frame, giving the eyewear a uniquely sober look. Colours range from sober to racy — black, tobacco brown to classic TAG Heuer red.

With its stylishly modest profile and character, fluid design and pure dynamic lines, the Reflex Original will seduce TAG Heuer fans seeking a more refined allure.

Ergonomics

Exceptionnal comfort
The straight temples are designed to fit perfectly under any racing helmet. The other ergonomic standouts — the "soft touch" elastomer and adjustable nose pads and tips — provide exceptional comfort.
Ultimate Lightness
The beta-titanium frame offers unparalleled lightness, while maintaining an exemplary tensile strength and resistance.
Perfect hold
The temples hug the sides of face by applying lateral pressure, ensuring no slippage. Perfect for sports: no matter the movement, the glasses stay perfectly in place.

Materials and care

FRAME :Black Ceramic
TEMPLES :Black, Elastomer
General Cleaning

To maintain the esthetic appeal of your frame and keep it in good working order, you should clean it regularly as follows:

• Put your eyewear under warm water, scrub it slowly with soap directly with your hand. Dry it with a clean and dry rag.

• Avoid contact with salt or chlorine water.

• Avoid contact with chemical products (solvents, detergents, alcohol …)

• Do never clean your lenses with a paper towel, that could cause micro-scratches.

Leather

To maintain the esthetic appeal of your frame and keep it in good working order, you should clean it regularly as follows:

• Clean your temples with a dry, clean and soft rag to remove sweat and stain marks.

• To protect the leather to wear and tear, scrub it with moisturizing cream.

• Avoid contact with water.

• Avoid wide and quick temperature changes.

Elastomer

To maintain the esthetic appeal of your frame and keep it in good working order, you should clean it regularly as follows:

• Clean your temples with warm water and soap.

• Do not hesitate to insist in order to bring out impurities stuck in the elastomer.

• Rince it with warm water.

• Dry it with a clean and dry rag.

Quality

The high level of TAG Heuer quality is based on rigorous selection and continuous monitoring of all its suppliers and their products.
Throughout the manufacturing process, each component is subjected to numerous tests and controls designed to verify the craftsmanship.
After stringent quality tests, the frame undergoes a final meticulous examination by an expert eyewear maker, who ensures the perfection of the entire piece.

Other finishes