Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

Automatic movement

Automatic movement Watches

What is an automatic movement?

An automatic movement is a mechanical watch movement that is wound by the motion of the wearer’s wrist. The rotor pivots freely around a spindle, and a movement in either direction helps to rewind the mainspring. The watch is regulated by a spiral balance wheel that vibrates 6-8 times a second. An automatic movement is composed of more than 70 parts (up to 230 parts for the Calibre 360). While it is  slightly less precise than a quartz movement (by a few minutes per month), it is the ultimate example of Swiss watchmaking expertise and tradition.

TAG Heuer automatic movements

In the great tradition of Swiss watchmaking, all TAG Heuer automatic movements are made in Switzerland, and meet extremely strict criteria for precision.
Their high frequency (ranging from 21,600 vibrations per hour to 36,000 in the Calibre 36 model and as many as 360,000 in the Calibre 360) ensures excellent mechanical precision.
A number of TAG Heuer automatic movements are awarded an Official Swiss Chronometer Control (C.O.S.C.) Certificate, the ultimate recognition of precision and reliability.

 

Power reserve

 TAG Heuer automatic movements have a power reserve of about 42–48 hours, depending on the model. This means that when they are fully wound they can continue to operate for almost two days and nights without being worn. The mainspring can also be rewound manually using the crown unscrewed and pulled out to position 1 (avoid using force). Note: do not forget to screw the crown down again in position 0.

Taking care of the movement

As with every micro-mechanism that operates continuously, an automatic watch movement requires regular maintenance. With proper care, it will work perfectly and last for generations. TAG Heuer recommends a maintenance service every two years as well as an annual water-resistance check. A one-year extension warranty on the work carried out is given to all watches that are maintained by an official TAG Heuer Service Center.

Calibre