Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

ALBERT EINSTEIN THE GENIUS

A UNIQUE ROAD TO SUCCESS

"You have to learn the rules of the game. And then you have to play better than anyone else."

Before Albert Einstein, time was a relatively easy thing to wrap your brain around: it was a straight line, moving ever forward at a constant pace through a uniformly predictable and unchanging space.

Since Einstein, however, things have become more complicated, exhilarating and accelerated. Time is no longer absolute but relative, intimately linked to one’s place and perspective in the universe. His time bomb has changed everything, including our notions of here and now. He has made time travel plausible, and timelessness itself a reality…

...LIKE TAG HEUER’S

From the start, young Albert rebelled against convention and clashed with authority.
School was dull, the teachers rigid and uninspiring. So he did the minimum, all the while feeding his growing intellect with a steady diet of Euclid and a voracious intake of philosophy and physics books snuck in on the side. He confronted failure early and often: first his father’s business failed, then he failed...

his entrance exams at the Swiss Federal Polytechnic in Zürich, and then, after finally graduating, he failed to find a teaching position, despite a desperate two-year search throughout Europe. Frustrated, he was forced to lower his sights and settle for an assistant clerk’s position. But while sitting at his desk at the Swiss Patent Office in Bern, processing patents for precision-coordinated timekeeping mechanisms, his mind began to wander, from clock synchronization, train schedules and time zones to the problem of simultaneity—trains pulling into stations, observers watching their watches. This was the origin of a “thought experiment” that rocked the foundations of Newtonian physics and paved the way for everything from nuclear energy to space travel to USB drives, smartphones and the Theory of Everything. His contribution was not just scientific, however, but also ethical, embracing the full sweep of civil rights movements. Lover of music, author of hundreds of scientific articles and books, spokesman for peace, freedom and justice—it is no accident that his name is now a synonym for genius. Like TAG Heuer in its own more modest way, Albert Einstein was a path-breaker who refused limits and pushed forward against all boundaries with creativity and passion. He is the embodiment of our values and aspirations.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.