Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.



"You have to learn the rules of the game. And then you have to play better than anyone else."

Before Albert Einstein, time was a relatively easy thing to wrap your brain around: it was a straight line, moving ever forward at a constant pace through a uniformly predictable and unchanging space.

Since Einstein, however, things have become more complicated, exhilarating and accelerated. Time is no longer absolute but relative, intimately linked to one’s place and perspective in the universe. His time bomb has changed everything, including our notions of here and now. He has made time travel plausible, and timelessness itself a reality…


From the start, young Albert rebelled against convention and clashed with authority.
School was dull, the teachers rigid and uninspiring. So he did the minimum, all the while feeding his growing intellect with a steady diet of Euclid and a voracious intake of philosophy and physics books snuck in on the side. He confronted failure early and often: first his father’s business failed, then he failed...

his entrance exams at the Swiss Federal Polytechnic in Zürich, and then, after finally graduating, he failed to find a teaching position, despite a desperate two-year search throughout Europe. Frustrated, he was forced to lower his sights and settle for an assistant clerk’s position. But while sitting at his desk at the Swiss Patent Office in Bern, processing patents for precision-coordinated timekeeping mechanisms, his mind began to wander, from clock synchronization, train schedules and time zones to the problem of simultaneity—trains pulling into stations, observers watching their watches. This was the origin of a “thought experiment” that rocked the foundations of Newtonian physics and paved the way for everything from nuclear energy to space travel to USB drives, smartphones and the Theory of Everything. His contribution was not just scientific, however, but also ethical, embracing the full sweep of civil rights movements. Lover of music, author of hundreds of scientific articles and books, spokesman for peace, freedom and justice—it is no accident that his name is now a synonym for genius. Like TAG Heuer in its own more modest way, Albert Einstein was a path-breaker who refused limits and pushed forward against all boundaries with creativity and passion. He is the embodiment of our values and aspirations.



For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.