Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

05 Nov. THE ART OF MANUFACTURING - TAG HEUER'S INNOVATIVE SPIRIT AT WORK

On November 5, 2013: TAG Heuer presented to international media and local authorities its new manufactured movement - Calibre 1969 - at the occasion of the opening of its new avant-garde manufacture in Chevenez, Swiss Jura :

Over 70 media from around the globe gathered today in Chevenez, Swiss Jura, at the occasion of the official opening of TAG Heuer's fourth manufacture in Switzerland, dedicated to it movement 1887 and its new in-house movement : Calibre 1969.

Guests were invited to discover the secrets of ébauche manufacturing, jewels setting, quality control, and assembling of this latest calibre, a movement that better combines maximum thinness with a larger power reserve and a significant volume potential. Interactive visits, interviews with TAG Heuer's President & CEO Stéphane Linder and gastronomic lunch in an unusual setting: a royal table for 80 set between avant-garde watchmaking workshops and avant-garde kitchen.

The theme of the event: The Art of Manufacturing

For over 150 years TAG Heuer has pursued the boundaries between the fundamental laws of mechanics and watchmaking. A never ending journey travelled through the pursuit of ideals, human endeavour and innovative manufacturing. Striving always to defy the rules and conventions, to liberate the art of watchmaking in the quest for mechanical timekeeping perfection.

In 2014, TAG Heuer will express this “Avant-Garde Manufacture” major theme through further events celebrating THE ART OF MANUFACTURING, and focusing on the new Cal.1969, as well as Haute Horlogerie timepieces. A celebration of what defines the brand as unique in the watchmaking industry, through the interpretation of the engineer, the watchmaker and the poetry of art.

In Chevenez, The Art of Manufacturing was expressed also through a parallel between fine gastronomy and fine watchmaking, inviting guests to witness a Grand Chef and his crew (Philippe Rochat, Swiss 3-Michelin-Starred) at work and a great team of watchmakers at work all at once, on one side, assembling amazing plates, on the other side, assembling amazing movements, during a memorable lunch. Jack Heuer himself "oscillated" between kitchen and workshop, bringing his personal touch to every plate.