Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

18 Apr. Baselworld 2013 - TAG Heuer unveils its new look: new position, new stand, new ambiance

  • Baselworld 2013

With its new stand, TAG Heuer is doing justice to the new exhibition hall designed by the Herzog and Meuron firm of architects: 18 months of engineering design and architectural work were spent on this project and today we are exhibiting with a new 1863 m2 stand with 40 private meeting areas on 3 levels. Approximately one hundred people worked for 7 weeks to assemble this luxury liner, which was brought from Italy on 50 trucks. During the period of the Fair, it will host over 2,000 events ranging from press presentations to business meetings.

Journalists and retailers, surrounded by approximately 170 staff including 11 hostesses, will discover the 2013 novelties displayed in this luxurious setting and more particularly the « Carrera » range that is celebrating its 50th anniversary this year. As a reminder of this jubilee, the interior decor evokes the ‘arty’ scene of the sixties: with a Calder-style mobile here and the Rothko-style brand insignia there, the decorative style is expressed in an ambiance of quiet refinement that combines such aristocratic materials as ebony-stained solid oak and metallic linen with more technical elements such as the stretched fabric of the façade.

Designed by the Italian architect Ottavio Di Blasi - cooperating here with TAG Heuer for the third time - this temple of luxury features a 3-D façade symbolizing the rigorous but cutting-edge posture adopted by the brand. The lounge has a huge central light well and thus provides an ideal position from which to view all three levels of the stand. The creativity of the designers is expressed around the core principles of prestige and performance.

Finally, sitting imposingly on the forecourt, there is a McLaren 12c GT road racer, with its unique offbeat style and special chrome-effect paint, inspired by the bodywork of the F1 cars of the McLaren racing stable. It is a reminder to lovers of fine engineering features and tightly-sculptured chassis that the only difference between a beautifully made chronograph and a racing car is one of scale.

To celebrate the Carrera’s 50th birthday and inaugurate this new stand properly, TAG Heuer is organising 3 evenings during the Fair, on 25th, 27th and 29th April, from 6.30pm to 10.00pm. Guests will have an opportunity to share a glass of champagne whilst they discover the latest version of the brand universe, in other words a Manufacture in perpetual motion.

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