Kei Nishikori began playing tennis at the age of five in his native Japan. In 2003, Nishikori relocated to the U.S. to pursue his dream of playing professional tennis and enrolled at the world-class training and educational facilities at IMG Academies in Bradenton, Florida. While training and further developing his skills at the Academy, Nishikori found success in the junior boy’s circuit, finishing his junior’s career by winning the 2006 Junior Boys French Open Doubles title. Nishikori turned professional in 2007. In 2008, he claimed his first professional victory at the Delray Beach International Tennis Championships. Later that year he was also named 2008 ATP Newcomer of the Year and was the first Asian player to win the award. More recently, Kei has elevated his game to a new level, he finished 2011 with an outstanding performance by defeating ATP No. 1 Novak Djokovic, a first-ever accomplishment in Japanese men’s singles tennis. He also began 2012 by reaching the quarterfinals of the Australian Open, the furthest a Japanese male player has gone in the championship since 1968.
Kei continues to live and train—since the age of 14—at IMG Academies. His management team at IMG Tennis, a division of IMG Worldwide, the global sports, media and fashion company, manages his off-court career and development of his professional brand endorsement portfolio.
Kei Nishikori, said “There is a lot in common between TAG Heuer’s relentless search for perfection and the core values of athletes who are in constant pursuit of victory. It is a great honor for me to join the exceptional list of world-class athletes who have represented TAG Heuer over the years.”
In making the announcement, TAG Heuer President and CEO Jean-Christophe Babin said, “Kei has put in a tremendous amount of hard work and effort over the years. He has an insatiable passion for tennis and a strong will that will never accept the possibility of giving up. To realize his dreams, he sets himself a high target and once he gets there, he expands his horizon and aims for a higher target. We will support his future activities while looking forward to a fruitful partnership with him.”