Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

KEI NISHIKORI THE GENTLEMAN WARRIOR

A UNIQUE ROAD TO SUCCESS

"Breaking records is not about luck. Breaking records is about hard work and dedication."

Before Kei Nishikori, tennis in Japan was an exotic curiosity, barely played, hardly watched.

Then came Air K, and everything changed. A prodigy at 6, he became, at 18, the youngest player to reach the ATP’s top 100, and, this year, at the ripe-old age of 24, the first-ever Asian male to play in a Grand Slam final. The new, smiling, clean-cut face of tennis in Japan, Kei’s fan base spans the world because he has it all: remarkable on-court speed, a monster backhand, punishing groundstrokes and serves. But what truly sets him apart is his mental strength, his ability to respond to setbacks, and to never crack under pressure.

...LIKE TAG HEUER’S

By outthinking his opponents, Kei Nishikori finds his way to the Tennis skies.
2014 is the year of all achievements for the best Japanese player ever. Like TAG Heuer, he is tough-minded and doesn't crack under pressure. His father gave him with his first racket at five. By six, the raw power of his stroke and the pinpoint accuracy of his serve had captured the imagination of the Japanese tennis elite.

The game was disappearing in Japan, widely eclipsed by baseball and soccer. Could this slight boy revive it? By 11 he had won his age-group title three times and was All-Japan Junior Tennis Champion. Then, at 14, unwilling to compromise his individuality and conform to the rigid mindset of the Japanese sports establishment, he moved to Florida, to train with the world’s best. He wasn’t the first Japanese player to do so, but he was the first to not just handle the pressure, but thrive on it. Wins followed wins, first in the Juniors, and as of 2007, in the pros. Then injuries hit, again and again, some requiring surgery, yet each time he pushed himself back into top form. At this year’s US Open, he played intensely grueling matches under a blistering hot sun and beat three of the game’s top-seeded players, including Number One seeded Novak Djokovic. What drove him then is what drives him now: a desire to be the best Asian athlete of all time, and the Number One tennis player in the world. We’re betting he gets there, because, like TAG Heuer, Kei Nishikori is a path-breaker, a game changer who refuses limits, pushes himself to the extreme, and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.