Credits
Legals
Editor: The TAG HEUER website is published by TAG Heuer, Branch of LVMH Swiss Manufactures SA registered in the Neuchâtel (Switzerland) Register of Commerce and Companies under the number CH-645-1002251-1, with headquarters at Neuchâtel in Switzerland
Chief Editor : Frederic LAYANI
TAG HEUER commits itself to ensuring, to the best of its ability, that the information posted on this site is correct and up-to-date. TAG HEUER reserves the right to correct the site's content at any time and without warning. However, TAG HEUER cannot guarantee the correctness, precision, thoroughness or completeness of the information available on this site.
As a result, TAG HEUER declines responsibility:
- for any site interruption;
- for any bugs;
- for any errors or omissions contained in the information available on the site,
- for any and all damage resulting from a third party's fraudulent intrusion which causes modifications to the information contained on the site;
- from any direct or indirect damage, whatever its cause or causes, nature, origins or consequences. This includes costs resulting from the purchase of goods on the site, profit, client and data losses or any other loss of material goods arising from anyone's access or failed access to the website, or any credit granted to information coming directly or indirectly from the site.
Personal Data Protection
TAG HEUER commit to preserve the confidentiality of any information provided on line by Internet users. Moreover, Internet users can access, rectify and delete any personal information by submitting a written notice to the following address:
TAG HEUER
Media Department
Rue L.-J.-Chevrolet 6a
2300 La Chaux-de-Fonds
Suisse
Links
The site may include links to other websites or other Internet sources TAG HEUER cannot control these sites and external sources. Hence, TAG HEUER cannot be held responsible for those sites or external sources, and declines any responsibility for the content, advertising, products, services and any other material available on or branching off those sites and external sources. In addition, TAG HEUER cannot be held responsible for any damage or losses, true or alleged, deriving from the use or from having trusted the content, or goods and services available on those sites or external sources.
TAG HEUER Property rights
The site as well as all software used in connection with the site may contain confidential information or information protected by existing intellectual property right legislation or any other law. Hence, unless otherwise indicated, intellectual property rights relating to documents contained on the site and to each of the elements created for the site are the exclusive property of TAG HEUER, given that TAG HEUER did not grant any license nor any other right except that of consultation to Internet users. The reproduction of all documents published on the site is authorized solely for personal and private use. All reproductions and all use of photocopies for other purposes are explicitly forbidden. In terms of software, it is forbidden to copy, modify, create a derived work, reverse engineer its conception or assembly - or attempt, in any way, to find the source code (except when this is allowed by law), to sell, to grant, to sublicense, to modify or to transfer the software's property rights. It is also forbidden to modify the software or to use a modified version of the software, particularly but not exclusively in order to obtain unauthorized access to the service - or to access the website through another interface other than that provided by TAG HEUER.
© TAG HEUER 2010
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Editor: The TAG HEUER website is published by TAG Heuer, Branch of LVMH Swiss Manufactures SA registered in the Neuchâtel (Switzerland) Register of Commerce and Companies under the number CH-645-1002251-1, with headquarters at Neuchâtel in Switzerland
Chief Editor : Frederic LAYANI
TAG HEUER commits itself to ensuring, to the best of its ability, that the information posted on this site is correct and up-to-date. TAG HEUER reserves the right to correct the site's content at any time and without warning. However, TAG HEUER cannot guarantee the correctness, precision, thoroughness or completeness of the information available on this site.
As a result, TAG HEUER declines responsibility:
- for any site interruption;
- for any bugs;
- for any errors or omissions contained in the information available on the site,
- for any and all damage resulting from a third party's fraudulent intrusion which causes modifications to the information contained on the site;
- from any direct or indirect damage, whatever its cause or causes, nature, origins or consequences. This includes costs resulting from the purchase of goods on the site, profit, client and data losses or any other loss of material goods arising from anyone's access or failed access to the website, or any credit granted to information coming directly or indirectly from the site.
Personal Data Protection
TAG HEUER commit to preserve the confidentiality of any information provided on line by Internet users. Moreover, Internet users can access, rectify and delete any personal information by submitting a written notice to the following address:
TAG HEUER
Media Department
Rue L.-J.-Chevrolet 6a
2300 La Chaux-de-Fonds
Suisse
Links
The site may include links to other websites or other Internet sources TAG HEUER cannot control these sites and external sources. Hence, TAG HEUER cannot be held responsible for those sites or external sources, and declines any responsibility for the content, advertising, products, services and any other material available on or branching off those sites and external sources. In addition, TAG HEUER cannot be held responsible for any damage or losses, true or alleged, deriving from the use or from having trusted the content, or goods and services available on those sites or external sources.
TAG HEUER Property rights
The site as well as all software used in connection with the site may contain confidential information or information protected by existing intellectual property right legislation or any other law. Hence, unless otherwise indicated, intellectual property rights relating to documents contained on the site and to each of the elements created for the site are the exclusive property of TAG HEUER, given that TAG HEUER did not grant any license nor any other right except that of consultation to Internet users. The reproduction of all documents published on the site is authorized solely for personal and private use. All reproductions and all use of photocopies for other purposes are explicitly forbidden. In terms of software, it is forbidden to copy, modify, create a derived work, reverse engineer its conception or assembly - or attempt, in any way, to find the source code (except when this is allowed by law), to sell, to grant, to sublicense, to modify or to transfer the software's property rights. It is also forbidden to modify the software or to use a modified version of the software, particularly but not exclusively in order to obtain unauthorized access to the service - or to access the website through another interface other than that provided by TAG HEUER.
© TAG HEUER 2010
EyewearsHomeProducts
Designed and manufactured in its workshop in the French Jura, TAG Heuer Avant-Garde Eyewear’s pioneering lines are world-renowned for their advanced design, innovative materials and ergonomic engineering. Like it watchmaking counterpart, TAG Heuer Avant-Garde Eyewear draws upon an active engagement in the world of sports for inspiration.
EyewearsHomePhilosophy
WHAT DEFINES TAG HEUER AVANT-GARDE EYEWEAR ?
A powerful combination of integrated design, superior materials, ergonomic engineering, and ‘100% Made in France’ development and production, deliver eyewear that remains unrivaled in performance and patented innovation.
INTEGRATED DESIGN
Function drives our design. The seamless aesthetic of the frame’s invisible hinges and straight Elastomer stems is based on concrete wearability – comfort, lightness and responsiveness to the demands of daily life and sports performance. Numerable patents and prestigious industry awards recognize the rigor of this design philosophy that fuses function and refinement.
MATERIALS
Advanced composite materials and those borrowed from the highest standards of Swiss watchmaking, such as 316L Stainless Steel, inspire innovative design solutions for greater comfort and operable efficiency. Beta Titanium and Carbon are exceptionally lightweight while Elastomer allows ultimate ease in enhanced ergonomics and fine leathers such as alligator, calfskin, and python add a rich and natural finish to the frame construction.
ERGONOMY
Across the dynamics of business, leisure and sports, TAG Heuer Avant-Garde Eyewear is built for action, maintaining peak performance even in the most extreme conditions. Professionals are our collaborative designers and technical consultants: Kurt Bush for Nascar, Audi Sport for 24 Hours of Le Mans and leading athletes work closely with our in-house design team to forge adaptive innovations for superior ergonomics.
100% MADE IN FRANCE MANUFACTURING
Morez is France’s regional production center for artisanal eyewear, hand crafted with fastidious oversight by experienced and expertly trained personnel. This 100% Made in France authenticity is behind each piece of TAG Heuer Avant-Garde Eyewear as a solid assurance of production purity, where savoir-faire craftsmanship defines the value of luxury, and tradition shapes avant-garde advances in design.
EyewearsHomeLenses
For high protection and exceptional comfort, TAG Heuer selected the utmost lens quality. Whether intended for daily use or specific activity, TAG Heuer lenses range can meet all sun protection needs thanks to:
- 100% Made in France lenses
- Class 1 ophthalmic quality lenses avoiding visual field distortion
- Shock-resistant to an impact at more than 140 km/h
- Anti reflective coating for eye comfort
- 100% protection against UVA, UVB rays and blue light
MobilesHomeProducts
TAG Heuer has the perfect DNA composed of an Avant-Garde blend of design and technology coupled with 150 years of experience in Swiss watchmaking to design, develop and manufacture communication intruments.
MobilesHomePhilosophy
TAG Heuer Avant-Garde Communication. Helping you master a new era of time.
Time is essential. Your time even more so. TAG Heuer – mastering time for more than 150 years – has turned its avant-garde design and technological savoir faire to helping you master the 21st century, with the latest instrument of time: the mobile phone.
The ideal communication tool is far more than a simple mobile. TAG Heuer communication is nothing less than the ultimate fusion of luxury and performance, pioneering design and extreme functionality. The TAG Heuer DNA found in every cell of every TAG Heuer is found here, in MERIDIIST and TAG Heuer LINK. Avant-garde design and materials, peerless watchmaking craftsmanship, extreme reliability, and ceaseless innovation. A blueprint for excellence, and the basis of TAG Heuer luxury communication.
TAG Heuer manual horological techniques assemble the technologically advanced components and deliver the flawless finishing which is the mark of true quality. Prestigious materials provide sensuous appeal and unprecented durability. Materials like surgical grade 316L stainless steel - not only super strong, but highly resistant to corrosion. Gleaming rose gold. Exquisite diamonds. Finest quality skins like calfskin, lizard and crocodile, all carefully hand-finished.
Always pioneering, TAG Heuer designers are never content to merely reproduce what has come before. Working closely with Swiss engineers, they put their award-winning design skills to creating a supreme alliance of avant-garde design and the latest in high-performance telephony. The results: luxury handsets which are not only ultimate work hard/play hard instruments, but also communication tools of uncompromising caliber and capability.
Glossary
POLARIZED LENSES eliminate glare and blinding reflections, heighten contrasts and improve visual acuity.
ANTI-REFLECTIVE COATING eliminates parasitic rays, preserves visual contrasts and improves the transmission of information to the eye.
The ORION TREATMENT protects the inner and outer surfaces of sun lenses thanks to “Easy Clean” technology, a treatment that is hydrophobic, oleophobic and anti-dirt. The lenses can be cleaned easily because grease does not spread out and water beads on the surface of the glass. This treatment also ensures excellent resistance to abrasion and scratches and optimum product longevity.
On a PHOTOCHROMIC lens, the tinting of the glass adapts automatically to the light environment thanks to integrated photo-sensitive molecules. Therefore, this lens ensures uninterrupted visual comfort and optimal protection against UV rays by absorbing them continuously and completely.
The FILTRATION CATEGORIES of sunglass lenses:
- Category 0 Aesthetic comfort
- Category 1 Low intensity sunlight
- Category 2 Medium intensity sunlight
- Category 3 Strong intensity sunlight
- Category 4 Exceptionally high intensity sunlight (Lenses not adapted to automobile driving)
AccessorieHomeProducts
Available in a wide range of business, personal and travel options, supremely practical in design and exhaustively resistance tested, TAG Heuer Accessories are expertly designed by creative designers, handcrafted by renowned leather craftsmans and manufactured by experts engineers, to guarantee the highest level of finishing.
AccessorieHomePhilosophy
TAG Heuer, capitalizing on its DNA, its Avant-Garde spirit and its unique engineering expertise, has successfully entered the high-end Eyewear market becoming world leader in premium men Eyewear market, and more recently the luxury mobile phones market with the first-ever Swiss-engineered luxury communication instrument, which has also become a leader in its product category.
Today, TAG Heuer explores new creation creative territories with a resolutely masculine collection of lifestyle accessories paying tribute to emblematic TAG Heuer's designs, while reinterpreting codes so dear to the brand: Black and Red colors, carbon, rubber,...
Our lines of leather goods, accessories and jackets are faithful to TAG Heuer's fundamental values. Conquering new design territories, our products draw their inspiration from our Brand Heritage and know-how.
HauteHorlogerieHomeManifesto
A rich and specific culture. A professional ethic. An all-consuming passion.
Where the enduring expertise of the artisan confronts the trailblazing imagination of the engineer.
Where knowledge and know-how meet and embrace a living history, centuries old.
At TAG Heuer, artisans work hand in hand with engineers to reinvent the future.
Different disciplines, one impulse.
• To open eyes wide.
• To set records, then smash them.
• To shock those who say no into seeing yes.
• To lure time and space, fractions of the immeasurable and unbounded, into their most breathtaking configurations.
More precisely: to be the best and the fastest, the most accurate and the most avant-garde.
This is Haute Horlogerie by TAG Heuer, a state of mind that exploits, side by side, the pioneering achievements of 17th century watchmakers and the most awe-inspiring technologies of today.
TAG Heuer haute horlogerists do not reproduce the amazing achievements of their predecessors — the beautiful minds who set the conventional rules of classical haute horlogerie. Instead, byadopting and adapting the innovative approaches of their forerunners, and pushing these to theouter limits of the possible, they create the classics of tomorrow.
Through this visionary heritage, TAG Heuer has earned an asserted legitimacy as the acknowledged master of the technological vanguard of haute horlogerie. The brand’s strongly defined personality is esteemed by peers and fine watch connoisseurs alike.
This unique character has engendered the most innovative watches and chronographs ever created. TAG Heuer’s MIKROTOURBILLONS is one of them.
HauteHorlogerieHomeProducts
By bringing engineers and watchmakers together to pursue the ultimate in chronograph precision, TAG Heuer’s Science & Engineering team has singlehandedly pushed watchmaking into a new golden age of technological innovation.
HauteHorlogerieHomeSavoirFaire
TAG Heuer’s engineers and watchmakers design, develop and manufacture in-house in La Chaux-de-Fonds. The 40-member team share a singular vision and passion — a commitment to push beyond limits and create an entirely new paradigm for mechanical movement dynamics.
The TAG Heuer Haute Horlogerie story is a genuinely human saga involving an extraordinary team of dedicated thinkers, watch masters, engineers and craftsmen working in Switzerland but also collaborating with an international network drawn from renowned high-tech companies, universities and research institutes.
The techniques used in the design, prototyping and manufacturing of TAG Heuer’s Haute Horlogerie masterpieces are the same as those used to develop complex aerospace systems. Tools, techniques and expertise are drawn from an eclectic fusion of automobile and IT industries, applied mathematics, chemistry, climatology, computer engineering and micro-mechanical sciences. Today, the MIKROTOURBILLONS, MIKROTIMER, MIKROGRAPH, MONACO V4, MONACO TWENTY-FOUR and the TAG HEUER FORMULA 1 LADY YIN YANG are hand-assembled at TAG Heuer by a passionate and devoted team of watch masters in their dedicated and cutting-edge atelier, thus bringing the timepiece full circle: from the most avant-garde techniques of the present era to the most time-honored traditions of artisanal craftsmanship.
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