Watches - Swiss Luxury Watches For Men and For Women
Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

MARIA SHARAPOVA THE COMPETITOR

A UNIQUE ROAD TO SUCCESS

"I’m not the next anyone, I'm the first Maria Sharapova."

Before Maria Sharapova, female tennis players were stunning to watch or stunning to look at. Rarely did the two qualities—extraordinary beauty, extraordinary talent and determination—find home in the same individual.

With Maria, beauty, grace, power and poise are in perfect balance. Among the most exciting and complete competitors of either sex to ever play the game, she never quits and she never cracks, no matter the pressure.

...LIKE TAG HEUER’S

Maria Sharapova never stops challenging herself. Like TAG Heuer, she keeps pushing her limits and never cracks under pressure.
She touched her first tennis racket when she was four years old. By six, the strength and speed of her stroke caught the attention of the best players and coaches in Moscow. At seven, she moved to Florida, not speaking a word of English. By nine, she had mastered the language and earned a spot in the world’s best tennis academy...

At 13, she won her first Juniors. At 17, Wimbledon. Still a kid, thrust into the world limelight, as big a star in the fashion and celebrity magazines as in the sports pages. Would she crack, like so many prodigies before? She answered by becoming, at 18, the Number One player in the world, and US Open Champion at 19. A shoulder injury sidelined her, but she clawed her way back, rebuilding her game and her strength, to win the Australian Open, her third Grand Slam. On to the next challenge: clay. Always stronger on fast-playing courts, she worked hard to perfect her play on clay, learning to slide, becoming faster, more confident, more agile. Then, disaster again—the same shoulder, this time requiring potentially career-ending surgery. Would she crack, quit? She answered again by returning to the Top 10 in 2011, and the following year, to World Number One, with a stunning victory on the unforgiving clay surface of the French Open, making her a member of the most elite group in tennis, the Career Grand Slam club. The world’s highest paid female athlete, dedicated to being the best — her best — in everything she does, Maria Sharapova is, like TAG Heuer, a path-breaker who refuses limits and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.