Partnership with McLaren

Born in 1985, The TAG Heuer/McLaren partnership has been one of the longest-running and most successful sponsorship agreements in F1, especially in the 80’ and beginning of 90’: six Constructors World Championship titles, six Drivers titles with Alain Prost in 1985, 1986 and 1989 and with Ayrton Senna in 1988, 1990 and 1991.