Shah Rukh Khan King of Hearts


"When you achieve success, it’s tempting to coast, to let your guard down. The key is to keep pushing. No one can do this for you. You have to find it in yourself, and be motivated by what’s next - the next project, the next game, the next challenge."

Before Shah Rukh Khan, sure, there were Bollywood stars even Superstars, but none had a clout close to that of King Khan.

In a career spanning over 25 years and more than 80 Hindi films, he has out-earned every cinema actor on the planet. How? By working harder, taking roles that span all genres, and never cracking under pressure.


Being India's most famous actor is a lot of pressure. Making the right choices and staying on top is an everyday fight. Like TAG Heuer, Shah Rukh Khan keeps reinventing himself and never cracks under pressure.
Born in New Delhi in 1965, Shah Rukh Khan started as a theater actor in college performing in avant-garde plays.

A series of starring roles in hit TV shows in the late 1980s brought him to attention, but instead of coasting on his success he took risks, turning down good-guy roles to play the anti-hero instead: criminals, sociopaths, murders… this was unheard of in Indian cinema. Yet even the most negative role couldn’t tarnish Khan’s charisma, which always shined through. Today he is the world’s number one movie star, with by far the biggest fan base and earnings. Still, he keeps pushing, and growing. He has amassed not just a fortune; repeatedly ranked among the most powerful people in the world, his influence stretches well beyond the movie screen. For like TAG Heuer, Shah Rukh Khan is a path breaker who refuses limits, a rebel who always goes his own way, and, no matter what, never cracks under pressure.



Há mais de 150 anos a TAG Heuer tem encarado cada desafio, e superado todos eles. Desafiando convenções da relojoaria suíça consagradas através dos tempos, ela as elevou a níveis cada vez mais altos de precisão e desempenho. Ela faz suas próprias regras, escolhe seu próprio caminho, nunca desiste de avançar, nunca cede, nunca sucumbe à pressão, assim como seus embaixadores.