O TAG Heuer Tesla roadster abriu a Start Eco Car Spectacular no lado de fora do Palácio de Buckingham. O carro da Odisseia dos Pioneiros foi guiado pelo eminente empresário e personalidade do programa de TV Dragons Den, James Caan.
TAG Heuer provided the timing equipment for the day along with a branded start and finish line for the parade of 'eco cars'. HRH The Prince of Wales founded the START Initiative to focus on sustainable living in the UK. In London this was marked by a 'Garden Party To Make A Difference' in the grounds of his official residence, Clarence House.
Next Wedenesday, the Odyssey of Pioneers will stop at Selfridges, London, and TAG Heuer will host there an outstanding event.
Congratulations to the UK team!